How Does an Advertising Specialty Differ from a Premium

question 40

Multiple Choice

How does an advertising specialty differ from a premium?

• A)The premium is typically more valuable than advertising specialty and usually bears no advertising message.
• B)Premiums are always emblazoned with the name of the company that gave them away;specialties are not.
• C)Advertising specialties are typically more expensive than premiums.
• D)Premiums are always free;advertising specialties are not.
• E)Advertising specialties are promotional items;premiums are not.

---

Definitions:

Location Specificity

Refers to the unique attributes or characteristics that are specific to a particular geographic location.

Company Specificity

Features or characteristics unique to a particular company that differentiate it from its competitors.

Local Human Capital

The collective skills, knowledge, and experience possessed by individuals within a local region, contributing to its economic development.

Location Specificity

The importance of a particular location in adding value to a product or service, often due to unique resources or qualities.