____,As Defined by IAB Is an Opportunity to Deliver an Advertising

question 6

Multiple Choice

____,as defined by IAB is an opportunity to deliver an advertising element to a Web site visitor.

• A)Cookies
• B)Ad impression
• C)Interstitial
• D)Affiliate marketing program
• E)Ad network

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Definitions:

Shaping

A method of conditioning that involves reinforcing successive approximations of a desired behavior to teach a new behavior or skill.

Desired Behavior

A specific action or pattern of actions that an individual or system aims to elicit or establish as routine.

Positive Reinforcement

A process in behavior analysis that involves the introduction of a favorable stimulus following a desired behavior.

Shaping

A method in behavioral psychology where successive approximations of a target behavior are reinforced until the desired behavior is achieved.