_____ Is the Presentation of a Radio or TV Program,or

question 55

Multiple Choice

_____ is the presentation of a radio or TV program,or an event,or even a Web site by a sole advertiser.

• A)An interstitial
• B)Cookie
• C)Ad impression
• D)Banner
• E)Sponsorship

---

Definitions:

CS And US

In classical conditioning, CS stands for conditioned stimulus and US stands for unconditioned stimulus.

Latent Learning

The process by which something is learned but not immediately expressed or noticeable until a later time.

Associative Learning

A learning process by which a subject links two stimuli or a behavior and a consequence.

Operant Conditioning

A learning principle where behaviors are modified by the consequences that follow them, with rewards increasing desired actions and punishments reducing their occurrence.