To Introduce Microsoft's XBox Video Game Halo 2,the Director of Marketing

question 89

Multiple Choice

To introduce Microsoft's xBox video game Halo 2,the director of marketing for Microsoft Game Studios created a complex marketing scheme that began online with an apparent War of the Worlds-style invasion.A beekeeper's Web site,ilovebees.com,appeared to have been overtaken by the evil force-the Covenant with the hopes that people who visited the site would send their friends to the site.This was an example of:

• A)viral marketing.
• B)a meta ad.
• C)marquee banner advertising.
• D)spam.
• E)an interstitial.

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Definitions:

Subconscious Goal Motivation

involves goals that influence one's behavior below the level of conscious awareness.

Stajkovic, Locke, and Blair

Refers to researchers who have contributed to the fields of psychology and organizational behavior, particularly in the areas of motivation and leadership.

Felt Negative Inequity

Occurs when an individual perceives that they have received less than they have contributed or less than others, leading to feelings of unfairness.

Proportion to Work

Refers to the relative amount of effort or resources allocated towards work activities compared to other areas.