If You Know a Particular Radio Station Has a High

question 36

Multiple Choice

If you know a particular radio station has a high cume rating,you know with reasonable certainty that it has:

• A)high accountability.
• B)a lot of different people tuning into the station.
• C)few advertisers because of its limited audience.
• D)an ROS programming format.
• E)a network affiliation.

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Definitions:

Bundling

A marketing strategy that involves offering several products or services for sale as one combined product or service package.

Marginal Cost

The added cost of producing one additional unit of output.

Marginal Revenue

The incremental income achieved by dispensing one more unit of a good or service.

Full-Fare Customers

Passengers who pay the full, un-discounted price for their tickets, typically providing higher revenue per seat for service providers.