As an Advertising Medium, One of Broadcast Television's Greatest Disadvantages

question 48

Multiple Choice

As an advertising medium, one of broadcast television's greatest disadvantages is:

• A) too much selectivity.
• B) its lack of immediacy.
• C) the absence of a media image.
• D) high cost of production and airtime.
• E) the longevity of the image created by commercials.

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Definitions:

Debt to Equity Ratio

A financial ratio that compares the total liabilities of a company to the total amount of shareholder equity.

Working Capital

The difference between a company's current assets and current liabilities, indicating the liquidity position of the business.

Long Term Liabilities

Obligations or debts that are due to be paid after one year or more, such as bonds payable or long-term loans.

Price-Earnings Ratio

A financial ratio that measures a company's current share price relative to its per-share earnings, used for valuing companies and comparing their financial health.