Which of the Following Statements About the Use of Television

question 27

Multiple Choice

Which of the following statements about the use of television in IMC is NOT true?

• A)There is no better medium than television for image advertising.
• B)Advertisers find that television is a good leverage tool.
• C)There is no better medium than television for imparting brand meaning to viewers.
• D)Advertisers should remember that whether TV viewers like an ad has a lot to do with the popularity of the brand being advertised.
• E)An advertiser might take advantage of the relatively high CPM of television to reach out to many prospects.

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Definitions:

Social Media Environment

The digital platforms and communities where users share content, interact, and communicate with each other.

Online Presence

The collective existence of an individual or organization on the Internet through websites, social media profiles, and other digital platforms.

Public Relations Plan

A strategic outline prepared to manage the public perception and reputation of an individual, organization, or brand.

Negative Organizational News

Information shared within an organization that might have adverse effects or convey bad news.