One of the Disadvantages That Commonly Plagues Advertisers on Contemporary

question 93

Multiple Choice

One of the disadvantages that commonly plagues advertisers on contemporary cable television is:

• A)audience fragmentation.
• B)high cost.
• C)narrowcasting.
• D)inability to pretest ads.
• E)ad burnout.

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Definitions:

Group's Ecology

The study of the relationships and interactions between a group and its physical and social environments.

Workspaces

Workspaces refer to areas or environments where people perform their jobs; these can range from office settings to digital platforms.

Locations

Specific places or sites where something exists or occurs, or can be found.

Equilibrium Theory

A theory suggesting that individuals strive to maintain a balance between their input (effort, skill) and output (rewards, recognition) in relationships and groups.