The Owner of a Retail Store That Specializes in Sporting

question 10

Multiple Choice

The owner of a retail store that specializes in sporting equipment plans to buy TV ad time during a local station's showing of the "Coach's Corner",a weekly high school retrospective.The owner of the store has learned the show has a rating of 10,reaches 12,000 people in the primary target audience,and a 15-second spot costs $600.What is the cost per thousand (CPM) ?

• A)$20.00
• B)$40.00
• C)$50.00
• D)$60.00
• E)$70.00

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Definitions:

Unconscious Thought

Mental processes that occur without conscious awareness, influencing behaviors, decisions, and emotions.

Defense Mechanisms

Psychological strategies unconsciously employed to protect a person from anxiety arising from unacceptable thoughts or feelings.

Self-Actualized People

Individuals who have achieved the highest level of psychological development, realizing their fullest potential and embracing their abilities and qualities.

Problem-Centered Interests

Interests or focuses on identifying, analyzing, and solving problems, typically involving logical or analytical thinking.