Which of the Following Statements About the Use of Radio

question 53

Multiple Choice

Which of the following statements about the use of radio in IMC is true?

• A)Advertisers must remember that radio is a passive medium.
• B)Radio is a poor medium for integrated marketing communications.
• C)Radio enables advertisers to maintain strategic consistency.
• D)Advertisers cannot create an identity using radio ads.
• E)Since radio is not highly mobile,retailers cannot reach prospects before they purchase.

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Definitions:

Mission

The statement of an organization's fundamental purpose and basic philosophy.