Which of the Following Statements Helps to Explain the Popularity

question 38

Multiple Choice

Which of the following statements helps to explain the popularity of magazines as an advertising medium?

• A)Magazines support a high frequency strategy.
• B)Magazines are the most effective and least expensive of all media for reaching a mass market.
• C)Magazines offer flexibility in both readership and advertising.
• D)Magazines have a short lead time when compared with other media.
• E)Magazines have a high CPM.

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Definitions:

Corporation

A legal entity distinct from its owners, with its own rights, privileges, and liabilities.

Owned

Referring to assets or properties that are legally possessed by an individual or entity.

Partnership

A legal form of business operation between two or more individuals who share management and profits.

Health Club

A facility offering physical fitness services, equipment, and various health and wellness activities to its members.