Why Is Radio the Least Expensive Electronic Medium on Which

question 60

Multiple Choice

Why is radio the least expensive electronic medium on which to produce an ad?

• A)Local pricing keeps costs low
• B)The Federal Communications Commission controls the cost of radio commercials
• C)Radio appeals only to the one sense-sound
• D)The cost of duplicating radio commercials to digital tape is low
• E)Talent does not influence the effectiveness or cost of radio commercials

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Definitions:

Antacids

Medications that neutralize stomach acid to relieve heartburn, indigestion, and stomach discomfort.

Acidotic

A condition characterized by an excess of acid in the body fluids or an excessive loss of bicarbonate, often reflected in decreased blood pH.

Blood pH

A measure of the acidity or alkalinity of the blood, vital for maintaining homeostasis, with a normal range typically between 7.35 and 7.45.

Lactose

A disaccharide sugar composed of glucose and galactose, found primarily in milk and dairy products.