When an Ad Is to Be Printed in Two Colors,sometimes

question 92

Multiple Choice

When an ad is to be printed in two colors,sometimes two separate artboards are made (one for each color) and sometimes the second image is glued onto a clear plastic overlay that lies on top of the first image.The first image is called the:

• A)first cover.
• B)art set-up.
• C)ad foundation.
• D)base art.
• E)keystone art.

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Definitions:

Constructing a Message

The process of creating and formulating a communication intended for a specific audience.

False Information

Incorrect or misleading data, facts, or details that are presented as true despite being untrue.

Support Organizational Policies

Endorsing and upholding the rules, guidelines, and procedures established by an organization.

Covert Components

Internal or hidden elements of thoughts, emotions, or attitudes that are not directly observable by others.