In 2008,Mars Snack Foods' Dove Brand Launched a Line of Dark

question 33

Multiple Choice

In 2008,Mars Snack Foods' Dove brand launched a line of dark chocolates called Dove Vitalize that support cardiovascular health.At the creation of the ad campaign designed to show the nutritional value of the new Dove Vitalize bars,the ad copywriter and art director met and wrote down as many possible creative ideas for an ad as they could think of.There was no criticism of any idea allowed during the session even when the art director suggested showing a Dove Vitalize bar as a substitute for broccoli.The creatives were engaged in:

• A)idea swiping.
• B)lateral thinking.
• C)brainstorming.
• D)collaborating.
• E)critical thinking.

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Definitions:

Materials

The tangible physical substances used in the production of goods or the execution of services and projects.

Gourmet Cupcake

A high-quality, often artistically decorated cupcake that is made with fine ingredients and presented as a luxury item.

Weekly Wages

The total amount of compensation that an employee receives on a weekly basis, typically as a result of hourly work or a fixed salary.

Materials

Substances or components that are used in the manufacturing or production of goods.