Picture an Ad for a Radio Station Showing Two Distinct

question 81

Multiple Choice

Picture an ad for a radio station showing two distinct commuters in their cars listening to drive-time radio.One has a blissfully content smile on her face,while the other looks exceedingly concerned and stressed.The announcer says,"One of these commuters is relaxing to Soft Rock 94.Can you guess which one?" According to the creative pyramid,this type of comparative advertising can be used to build an ad's:

• A)desire.
• B)awareness.
• C)interest.
• D)credibility.
• E)attention.

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