A Creative Strategy Is Also Referred to as a Copy

question 100

True/False

A creative strategy is also referred to as a copy strategy.

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Definitions:

Bottom of the Pyramid

A concept in economics and business that targets the largest but poorest socio-economic groups in a global perspective for business.

Global Organisations

Companies that operate and compete in more than one country, embracing global markets and cultural diversity.

Sustainable Efficiency

Achieving productivity and performance goals in a manner that is environmentally responsible and can be maintained over the long term.

Strategic Proactivity

An approach whereby an organization anticipates future challenges or opportunities and actively shapes its strategies to address them.