Truly Great Ads Have Certain Characteristics in Common

question 69

Multiple Choice

Truly great ads have certain characteristics in common.These characteristics are referred to as:

• A)metaphors and similes.
• B)audience resonance and strategic relevance.
• C)the ability to break through perceptual barriers and complete information.
• D)the informational and transformational dimensions.
• E)emotional and rational appeals.

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Definitions:

Spears's

Refers to the principles of servant leadership as articulated by Larry Spears, focusing on characteristics such as empathy, stewardship, and commitment to the growth of people.

Gentle Persuasion

A method of influencing others characterized by the use of soft tactics such as encouragement and logical argumentation, avoiding coercion or aggressive tactics.

Characteristic

A distinguishing feature or quality that defines an individual, group, or thing.

Servant Leader

A leadership philosophy which emphasizes the leader's role as serving the needs of others, focusing on enhancing the growth and well-being of individuals and communities.