If Negatively Originated Motives Provide the Basis for Product Purchase,then

question 47

Multiple Choice

If negatively originated motives provide the basis for product purchase,then _____ types of ads will more than likely resonate with the audience.

• A)informational
• B)transactional
• C)psychological
• D)transformational
• E)charismatic

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Definitions:

Oliver Otis Howard

was a Union Army general during the American Civil War, known for his efforts in the Freedmen's Bureau to help freed slaves, and as one of the founders of Howard University in Washington, D.C.

Carpetbaggers

A term used in the context of the Reconstruction era in the United States to describe Northerners who moved to the South after the Civil War, often criticized for exploiting the region.

Bloody Shirt

A term referring to the practice of political leaders invoking the blood of martyrs or heroes to inspire support or justify their actions, often used to rally votes or support.

Homestead Act

A US law enacted in 1862 that provided 160 acres of public land for free to any adult who paid a small registration fee and agreed to live on and cultivate the land for at least five years.