What a Company Wants to Say and How It Wants

question 15

Multiple Choice

What a company wants to say and how it wants to say it determines its ____,which is a simple explanation of the overall approach to be used by the ad campaign.

• A)marketing platform
• B)action plan
• C)tactics
• D)logistics
• E)message strategy

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Definitions:

Decreases

A reduction in the quantity, level, or intensity of something, such as expenses, assets, or liabilities.

Prepaid Insurance

An asset account that represents insurance payments made in advance for coverage extending beyond the current accounting period.

Accounts Payable

Amounts owed by a business to its suppliers shown as a liability on a company’s balance sheet and typically due within a short period of time, often 30 to 90 days.

Equipment

Tangible assets used in the operations of a business, not intended for sale, and depreciated over time.