One Way That Copywriters Create Interest in Their Ads Is

question 96

Multiple Choice

One way that copywriters create interest in their ads is to:

• A)use the word "you" frequently.
• B)write long ad copy.
• C)use unusual layouts and vibrant colors.
• D)write three-word headlines.
• E)use independent test results to substantiate product claims.

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Definitions:

Precordial Electrode

Precordial electrodes are used in electrocardiography (EKG/ECG), placed on the chest area to record heart’s electrical activity from different angles.

Intercostal Space

The physical space between two ribs, which contains muscles, nerves, arteries, and veins.

Middle of the Armpit

The central region within the armpit area, anatomically known as the axilla.

Electrocardiograph

An instrument that measures and displays the waves of electrical impulses responsible for the cardiac cycle.