Examlex
What are the four principal elements in a traditional top-down marketing plan?
IOU Instrument
A document acknowledging a debt or an obligation to pay a specified sum of money to another party.
Payable On Demand
A financial agreement or instrument that requires payment when requested by the holder.
Unconditional Promise
A commitment made without any stipulations or requirements for its fulfillment.
Relative Permanence
The quality of a negotiable instrument that ensures its longevity.
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