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What Are the Two General Types of Marketing Objectives

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What are the two general types of marketing objectives?


Definitions:

Boss

A person who is in charge of a worker, group, or organization, responsible for directing and overseeing the work of others.

General

Relating to all members or elements in a group or category, without specifying or excluding any.

Grapevine

Informal and unofficial communication channels within an organization, where information is often shared among employees without sanction or control by management.

Controversial

Pertains to issues or subjects that provoke public disagreement or debate.

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