Smaller Companies Typically Use a Bottom-Up Marketing Format Plan Because

question 98

Multiple Choice

Smaller companies typically use a bottom-up marketing format plan because:

• A)handling day-to-day problems leaves little time for formal planning.
• B)they don't need to create a competitive advantage.
• C)long-term strategies are needed to keep a business focused on the future.
• D)failure to have a mission is one of the major reasons for small-business failure.
• E)a bottom-up planning allows more time for development of a customer relationship strategy.

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Definitions:

Installments

Payments divided over a period of time for a debt or purchase, rather than paying the total amount upfront.

Default

Failing to fulfill a legal obligation, such as not making a scheduled payment on a loan.

Negotiable Instrument

An official paper that promises the disbursement of a designated sum of money, which can be demanded at any time or paid at an agreed-upon moment, identifying the payer.

Given Value

The consideration or price paid for something; often used in the context of transactions or agreements to denote the value exchanged.