Eby-Brown Is a Large Distributor of Candies and Snacks to Convenience

question 2

Multiple Choice

Eby-Brown is a large distributor of candies and snacks to convenience stores in the eastern half of the U.S.Eby-Brown describes itself as "a service-oriented company." Its corporate guidelines state,"Without our customers,we don't exist as an organization.So our priority in life is to make sure that our customers are happy,that we're taking good care of them and addressing their needs." According to Kotler and Armstrong,what type of relationship does Eby-Brown strive to maintain with its customers?

• A)Reactive relationship
• B)Basic transactional relationship
• C)Accountable relationship
• D)Proactive relationship
• E)Partnership

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Definitions:

Main Street

Symbolically represents the average or typical American city or town, especially in the context of small business and community values.

Middle-Class Bigotry

Prejudice and narrow-mindedness often found within the middle socioeconomic class, usually towards those of different social classes, races, or cultures.

Capitalism

An economic system characterized by private or corporate ownership of goods and services, and where production, distribution, and prices are determined mainly by competition in a free market.

Mega-Church

Refers to a very large Christian congregation, often associated with evangelical Protestantism, characterized by thousands of members and a wide range of social and community services.