Think About the Various Sources of Brand Messages

question 34

Multiple Choice

Think about the various sources of brand messages.Which message form is considered to be a confirm message because that is what others say and confirm (or not) about what the company says or does?

• A)Planned
• B)Functional
• C)Unplanned
• D)Product
• E)Service

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Definitions:

Perfectly Elastic

A situation in a market where the quantity demanded or supplied responds infinitely or disproportionately to changes in price.

Cross Elasticity

A measure of how the quantity demanded of one good or service changes in response to a change in the price of another good or service.

Complementary

Goods or services that are used together, where an increase in demand for one leads to an increase in demand for the other.

Income Elasticity

A measure of how much the demand for a product changes in response to changes in consumer income.