The FoldzFlat Pen That Folded in Half to the Size

question 86

Multiple Choice

The FoldzFlat Pen that folded in half to the size of a business card.Its flat surface is a perfect "billboard" on which to print advertising and company logos and it can be shaped into a bookmark,a business card,a race car or a skateboard.Its manufacturer wants to advertise this new product to people in the specialty products industry.Which method of setting its advertising budget should the new product use?

• A)Percentage-of-sales
• B)Self-defense
• C)Objective/task
• D)Share-of-market/share-of-voice
• E)Budget buildup

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Definitions:

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