Why Is It So Important That Test Used to Gather

question 5

Essay

Why is it so important that test used to gather information for advertising research be both valid and reliable?

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Definitions:

Intelligence Test Scores

Quantitative measurements derived from assessments designed to evaluate an individual's cognitive abilities and intellectual potential.

Aptitude Test

A psychometric test that is designed to test a person’s ability to learn—that is, the person’s future performance.

Logical Thinking

The methodical process of reasoning to reach a conclusion based on sound deduction or understanding.

Aptitude Test

An examination designed to measure an individual's ability or potential in a specific skill or field of knowledge.