Before Beginning Its Advertising Campaign,for Its New Snickers Charged,the Mars

question 91

Multiple Choice

Before beginning its advertising campaign,for its new Snickers Charged,the Mars Company had to determine if the product's 60 milligrams of caffeine would lead to initial purchase and eventual brand loyalty.In other words,before developing a creative and a media strategy for the new candy bar,Mars had to conduct research on:

• A)product concept.
• B)media selection.
• C)the advertising budget.
• D)message format.
• E)message element.

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Definitions:

Wholly Inconsistent

Completely incompatible or not in harmony with prior acts, statements, or legal precedents.

Charitable Trust

A trust established for charitable purposes, benefiting the public or a segment of the public in a philanthropic manner.

Political Doctrine

A political doctrine is a fundamental set of beliefs or philosophy that guides the political, economic, or social policy of a state or organization.

Public Policy

Refers to the principles, often unwritten, on which social laws are based, impacting how laws are interpreted and applied in society.