Every Year as Election Day Approaches,especially During Presidential Campaigns,critics of American

question 59

Multiple Choice

Every year as Election Day approaches,especially during presidential campaigns,critics of American politics decry low voter turnout.Advertising can be used to encourage people to change their habits.Before advertising thorough research needs to be done to determine how the advertising should be worded,its target audience,media selection,etc.The first step that needs to be done is to:

• A)perform a situation analysis that pays special attention to consumer attitudes about politics and politicians.
• B)develop an organizational budget for the campaign to increase voting.
• C)select media vehicles that target people who have voted in the past.
• D)use quantitative research to predict the impact of advertising on voting habits.
• E)develop research objectives.

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Definitions:

Communication Skill

Communication skill encompasses the ability to effectively convey and receive information, ideas, and emotions through verbal, non-verbal, written, and digital means.

Training

The act of providing individuals with the knowledge and skills needed to perform specific tasks or jobs effectively.

Department Meeting

A structured gathering of members within a particular department of an organization, aimed at discussing relevant issues, progress, and plans.

Agenda

A list or plan of topics to be discussed or actions to be taken during a meeting or event, typically organized in order of priority.