An MIS (Marketing Information System)is A

question 66

Multiple Choice

An MIS (Marketing Information System) is a:

• A)set of procedures used to generate information for decision making.
• B)process used to make sure that none of the steps in the research process is ignored.
• C)hierarchical chart for categorizing the relevance of different types of data.
• D)process used to assess and prioritize internal environmental strengths,weaknesses,opportunities and threats.
• E)set procedures used for gathering information and converting it into secondary data.