Most Marketing Researchers Use a Nonprobability Sample Because It

question 53

Multiple Choice

Most marketing researchers use a nonprobability sample because it:

• A) is an exact replica of the results that would be gained from surveying the universe.
• B) is more expensive than probability sampling.
• C) is useful when random probability sampling is not feasible.
• D) requires more time than probability sampling.
• E) always provides the researcher with a representative sample.

---

Definitions:

Property Types

Categories or characteristics of properties in programming or real estate, specifying their data type, value range, or physical attributes.

Row Headings

The labels along the left side of a spreadsheet or table that typically indicate the number or name of each row.

Parameter Query

A query that prompts the user to input one or more criteria values when it is run, allowing for dynamic database searches.

Dialog Box

A small window that prompts users to enter information or select options, often appearing in software applications.