In the Elaboration Likelihood Model, There Are Two Ways Promotion

question 24

Essay

In the elaboration likelihood model, there are two ways promotion communication can persuade consumers. What are those two ways?

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Definitions:

Divided-Consciousness

Divided-consciousness is a theory suggesting that the mind can operate on multiple levels of consciousness simultaneously, such as during hypnosis, multitasking, or certain mental disorders.

Social Influence

The process by which individuals change their thoughts, feelings, or behaviors as a result of interacting with others, either directly or indirectly.

Research Participants

Participants in research studies who provide data by sharing their reactions or actions.

Conscious Awareness

Pertains to the state of being aware of one's thoughts, feelings, and environment in the present moment.