In the Health Care Industries,strategies That Target Women Are Becoming

question 77

Multiple Choice

In the health care industries,strategies that target women are becoming increasingly prevalent because capturing the female patient means influencing the vast majority of health care decisions made for families and the fact women use health services more frequently than men.If you are a health care provider,you would want to use _____ segmentation.

• A)demographic
• B)psychographic
• C)diffused
• D)geographic
• E)psychological

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Definitions:

Impression Management

The process by which individuals attempt to control the perceptions others have of them, often through altering their behavior or presentation in social contexts.

Behavioral Management

Strategies and practices employed to influence individuals' actions within an organization.

Conflict Management

The practice of identifying and dealing with conflicts in a constructive manner to minimize the negative impact on organizations or relationships.

Moss Kanter

Rosabeth Moss Kanter, a professor at Harvard Business School known for her work on change management and organizational behavior.