Once a Company Decides to Use Indirect Rather Than Direct

question 47

Essay

Once a company decides to use indirect rather than direct distribution,it must choose one of the three strategies of distribution.Discuss what each choice means in terms of product availability to final consumers.

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Definitions:

Inbound Marketing

Marketing activities that draw the attention of customers through blogs, Twitter, LinkedIn, and other online sources, rather than using more traditional activities that require having to go out to get customers’ attention, such as making a sales call.

Preapproach Stage

A phase in the sales process where research and planning are conducted before making initial contact with a prospective customer.

Sales Presentation

A speech or demonstration by a salesperson to introduce a product or service to potential customers, aiming to generate interest and close a sale.

Preapproach Stage

The stage of the sales process where initial research is conducted and strategies are devised before making direct contact with potential customers.