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What Is the Second Step in the Market Segmentation Process

question 69

Essay

What is the second step in the market segmentation process? Discuss briefly.


Definitions:

Indirect Cost

A cost that cannot be easily and conveniently traced to a specified cost object.

Factory Supervisor

An individual responsible for overseeing the production processes and workers within a manufacturing facility.

Direct Cost

A cost that can be easily and conveniently traced to a specified cost object.

Prime Cost

Direct materials cost plus direct labor cost.

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