According to the Text,market Segmentation Is a Two-Step Strategic Process

question 51

Multiple Choice

According to the text,market segmentation is a two-step strategic process.The first step is to:

• A)conduct advertising research that determines consumers' reactions to various ad campaigns.
• B)identify groups of people with certain shared characteristics within the broad product market.
• C)locate as many market niches as possible.
• D)develop place,time and possession utility.
• E)determine which personal influences will have the appropriate effect on consumers.

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Definitions:

Shift Ends

The specified times at which work shifts conclude, signaling the period for employees to stop work-related activities.

Flexible Work Options

Employment arrangements that allow for variations in working time, location, and manner to accommodate the needs of both employers and employees.

FlexJobs

A job platform that specializes in offering flexible work arrangements, such as remote work, part-time positions, and freelance opportunities, to help individuals find work-life balance.

Millennials

A generational cohort following Generation X, typically regarded as being born between the early 1980s and late 1990s.