The Values and Lifestyles (VALS)typology Uses a Two-Dimensional Structure Based

question 50

Multiple Choice

The Values and Lifestyles (VALS) typology uses a two-dimensional structure based on:

• A) geographic variables and consumer perceptions.
• B) consumer behavior and product characteristics.
• C) primary motivation and resources.
• D) self-orientation and product differentiation.
• E) target marketing strategy and product positioning strategy.

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Definitions:

Gasoline Purchases

The acquisition of fuel for vehicles, typically involving transactions at gas stations.

Absentee Landlord

A property owner who does not live on-site and rarely, if ever, visits the property, often relying on management companies for maintenance.

Cribriform Plate

A portion of the ethmoid bone with numerous small holes that provide passage for the olfactory nerve fibers from the nasal cavity to the brain.

Olfactory Nerve

The first cranial nerve, responsible for the sense of smell, transmitting sensory information from the nose to the brain.