Which Out of the Following Factors Is One of the Bases

question 97

Multiple Choice

Which out of the following factors is one of the bases for making purchase decisions in the business market and should be emphasized in their promotional appeals?

• A)Product demonstrations
• B)Brand equity
• C)Wholesaler
• D)Retailer
• E)Market concentration

---

Definitions:

Credit Policy

Guidelines that a company follows to determine the creditworthiness of customers and the terms and conditions for extending credit.

Incremental Cash Flow

The extra money a company gains by embarking on a project or investment.

Credit Policies

Guidelines a company follows to determine credit terms for customers, including who is eligible for credit and on what terms.

Switching

The act of changing from one option, system, service, product, or company to another, often seen in customers changing providers or businesses changing suppliers or technologies.