The _____ Refers to the Bundle of Values Built into a Product

question 28

Multiple Choice

The _____ refers to the bundle of values built into a product aimed at satisfying various functional,social,psychological,economic,and other consumer needs and wants.

• A) total product concept
• B) marketing mix
• C) targeted product
• D) product attribution
• E) product utility

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Definitions:

Social Loafing

The tendency of individuals to exert less effort on a task when working in a group than when working alone.

Social Influence

Social influence encompasses the ways in which individuals change their behavior to meet the demands of a social environment.

Conformity

The act of adjusting one's behavior or thinking to align with the group norms or expectations.

Cognitive Dissonance

The unpleasant state that can occur when people become aware of inconsistencies between their attitudes or between their attitudes and their behavior.