The Primary Reason That Some Advertisers Set Up a Wholly

question 77

Multiple Choice

The primary reason that some advertisers set up a wholly owned in-house ad agency is to:

• A)increase their overhead.
• B)save money and tighten control over their advertising.
• C)stimulate external creative efforts on the part of the marketing staff.
• D)meet the challenge of ad agencies and mass media with respect to creative incentives.
• E)increase the size of the markup they pay.

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Definitions:

Social Cohesion

The bonds that bring people together in a society, facilitating co-operation and harmony among members of the community.

Attraction

A force that draws individuals together, leading to friendships, romantic relationships, and cohesive group formation.

Positive Bonds

Connections between individuals that are characterized by positive feelings, such as trust, affection, and mutual respect.

Affection

is a gentle feeling of fondness or liking toward someone or something, reflecting a form of emotional warmth or attachment.