Examlex
In a decentralized advertising system,the company sets up separate ad departments for different divisions,subsidiaries,regions,brands,or other categories that suit the company's needs.
Willingness to Pay
The maximum amount an individual is prepared to expend on a good or service to acquire it.
Cell Phone
A portable telephone that uses wireless technology to send and receive calls and data.
Demand Curve
A graph showing the relationship between the price of a good or service and the quantity of it that consumers are willing to purchase at different prices.
Price Sensitivity
The degree to which the demand for a product is affected by changes in its price.
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