_____ Advertising Promotes a Specific Good or Service and Stimulates

question 59

Multiple Choice

_____ advertising promotes a specific good or service and stimulates short-term action while building awareness of the business.

• A) Interactive
• B) For-profit
• C) Product
• D) Institutional
• E) Agency

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Definitions:

Markup

The difference between price and a seller’s cost of an item for sale. In dollars, it is the amount added to the cost of the goods in order to have a gross profit high enough to cover operating expenses and to make a net profit.

Lower Of Cost

An accounting principle where inventory is recorded at the lower of either its original cost or its current market value.

Market Value

The current price at which an asset or service can be bought or sold in an open market.

Microwave Ovens

Kitchen appliances that use microwave radiation to cook or heat food efficiently and quickly.