Organizations That Use a Standardized Approach to Marketing and Advertising

question 86

Multiple Choice

Organizations that use a standardized approach to marketing and advertising in all countries in which they do business are called:

• A) foreign marketers.
• B) multinational corporations.
• C) global marketers.
• D) international exporters.
• E) transnational corporations.

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Definitions:

African-American

A term used to refer to individuals in the United States with African ancestry or who identify as having cultural, historical, or genealogical ties to Africa.

Cultural Filter

The influence of cultural backgrounds on how individuals perceive and interpret information.

Incongruent

Not in harmony or agreement; differing in attitudes, values, or actions that are not aligned or consistent.

Psychotic Behaviors

Manifestations of severe mental disorders involving loss of contact with reality, delusions, and hallucinations.