What Is Probably the Greatest Disadvantage Associated with In-House Ad

question 92

Multiple Choice

What is probably the greatest disadvantage associated with in-house ad agencies?

• A) Loss of revenues
• B) Adherence to the organizational mission
• C) Reluctant acknowledgement by the mass media
• D) Loss of objectivity
• E) Staff-line relationships

---

Definitions:

High-tech Industries

Sectors that are heavily involved in the development and production of technology, including computing, telecommunications, and biotechnology.

Double-Entry Accounting

An accounting system in which every business transaction is recorded in an asset account and a liability or owner’s equity account so that the system will balance.

Owner's Equity

The residual interest in the assets of a company after subtracting liabilities, often referred to as shareholder's equity in a corporation.

Liabilities

Financial obligations or debts that a company or individual owes to others.