Which of the Following Statements Best Describes How Volney B

question 65

Multiple Choice

Which of the following statements best describes how Volney B. Palmer influenced advertising?

• A) In 1729, he became the first to use "white space" and illustration in ads.
• B) In 1841, he set up the first professional advertising agency in the United States.
• C) In 1869, his advertising agency becomes the first to prepare ads for manufacturers.
• D) In 1888, he founded Printer's Ink magazine.
• E) In 1912, he became the first advertising agent to reach $2 million in sales.

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Definitions:

Hostile Takeover

An acquisition attempt by a company or individual despite resistance or opposition from the target company's management.