Product Differentiation Is a Strategy of Identifying Groups of People

question 68

True/False

Product differentiation is a strategy of identifying groups of people or organizations with certain shared needs and characteristics.

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Definitions:

Conditioned Stimulus

An initially impartial stimulus which, upon association with an unconditioned stimulus, gradually brings about a conditioned response.

Unconditioned Stimulus

A stimulus that naturally triggers a reflexive response without the need for prior learning.

Stimulus Generalization

A learning process in which the conditioned response is evoked by stimuli that are similar to the conditioned stimulus.

Conditioned Response

A learned response to a previously neutral stimulus that becomes associated with a conditioned stimulus.