Since Advertising Is Typically Directed to Groups of People Rather

question 79

Multiple Choice

Since advertising is typically directed to groups of people rather than to individuals,advertising is defined as:

• A)a channeled form of communication.
• B)a subtle medium.
• C)sponsor-driven strategy.
• D)a market segmentation strategy.
• E)non-personal or mass communication.

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Definitions:

Physiological

Concerning the area of biology that studies the standard functions of living entities and their elements.

Safety

The condition of being protected from or unlikely to cause danger, risk, or injury, often a key consideration in product design, workplace policies, and regulations.

Maslow Hierarchy

A theory in psychology proposed by Abraham Maslow, outlining a hierarchy of human needs, from basic physiological needs to self-actualization, impacting motivation.

Social

Referring to the activities that involve interactions among people and communities.