Benjamin Franklin

question 33

Multiple Choice

Benjamin Franklin:

• A)was the first American known to use illustrations in ads.
• B)was the first to print color ads.
• C)was the first to use copy in ads.
• D)printed ads with no clutter.
• E)was the first to use testimonials in advertising.

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Definitions:

Gasoline and Oil

Refers to petroleum-based liquid mixtures primarily used as primary fuels in vehicles and industrial machines.

Durable Goods

Goods that are intended to last for a relatively long period of time without quickly wearing out, such as appliances, cars, and furniture.

Consumption

The act of using goods and services by households, leading to the decrease in value of goods and the depletion of services.

Market Saturated

A situation in a market where the volume of a product or service has reached its maximum capacity, limiting the opportunity for new growth or expansion.