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During the _____ age,manufacturers were principally concerned with production.The primary burden of marketing fell on the wholesalers.They used advertising primarily as an information vehicle.Advertising to the consumer was the job of the retailers and the large mail-order catalog companies.
Profitability
The state of yielding financial profit or gain, an essential measure of a company's success.
Opportunity Cost
The cost of missing out on the next best alternative when making a decision; a crucial concept in economics and decision-making.
Brand's Social Media Activity
All actions and engagements a brand undertakes on social media platforms, including posting content, interacting with users, and promoting products.
Incremental Gain
Small, gradual improvements or advantages gained over time.
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