Examlex
Rosabeth Moss Kanter encouraged "thinking across boundaries" and emphasized that leaders should engage in integrative,holistic thinking.
Risk Reduction
Strategies or actions taken to decrease the likelihood of loss or the impact of potential risks on a project or investment.
Low Costs
A strategy or condition where a business seeks to achieve economies of scale or efficiencies to reduce production expenses.
Market Research Process
The market research process involves systematically gathering, analyzing, and interpreting data about a market, including information about consumer needs, preferences, and behavior.
Kotler and Armstrong
Refer to authors Philip Kotler and Gary Armstrong, known for their contributions to marketing principles and textbooks.
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